Our vision
We believe the future of health is Personal. We dream of a world where everybody has access to the right knowledge, data and tools to improve their healthspan and prevent disease.
Our mission
Our mission is to be the trusted hub that bridges the gap between science, technology, consumers and frontline practitioners, to create the next generation of nutrition solutions that have a real impact on health and where all stakeholders along the value chain benefit.
"It is not about creating thousands of new products, but creating the right products consumers need based on real-world data."
Our story
Qina which means “Be strong” in Zulu was founded in 2019. The idea for Qina was born when the Founder noticed a gap in the market for domain experts in companies who were developing digital nutrition products. Qina is a digital first company which means that the entire business is run in the cloud delivering services through a select group of nutrition experts.
We are entrepreneurial nutrition scientists at heart, holding qualifications from Bachelors to PhD’s, and with experience from disease prevention to medical nutrition. Qina has grown into a small team, and a globally recognized specialized innovation consultancy and platform providing market intelligence, expert content and consultancy services to startups, SME’s, multinationals and other stakeholders in the industry.
We are unique because we are expert-led and leverage the latest in technologies such as AI, to be more agile, efficient and connected. This means we deliver our services faster, are data-informed removing our own bias, and more transparent about how we work.
Nutrition & health experts who love tech
Qina consists of a small team of nutrition experts from a variety of backgrounds. We blend nutrition science, behavioral science, psychology and data science together with creativity and entrepreneurial spirit to deliver bespoke service to clients. From AI agents, to chatbots and smart glasses, there is very little we have not tried already to see what the future could bring for nutrition and health.
About Mariette Abrahams CEO & Founder
Mariëtte leverages her combined expertise in nutrition (BSc), business (MBA) and research (PhD) to advance the industry at the intersection of nutrition, health, technology and society, now known as Personalized nutrition.
She is a thought leader, a published researcher, a regular international speaker, guest lecturer, moderator and media consultant who has been featured in BBC and Wired articles. She also serves as an external advisory board member on the Personalized nutrition Initiative at the University of Illinois (US).
To read more about Mariette's roles as an entrepreneur, guest lecturer, board member and published researcher, click here
