Personalization Strategies: Moving Beyond Microbiome Testing

Personalization in the microbiome industry is growing rapidly. This past year, especially with the Covid pandemic, brought in so much attention, awareness, and interest among consumers about the food they eat and the supplements they are taking with the goal to boost their immune system via the microbiome to optimize their health.

Research increasingly shows that the microbiome has far-reaching impact when it comes to our immunity, mental health, mood, and overall health and the market is responding by serving up different solutions from personalized probiotics to green powders and functional beverages targeting a range of customers.

This data brief explores current trends and developments in the personalized nutrition industry with a focus on the microbiome segment including:

• Where is the science at?
• What are the key consumer trends in microbiome personalization?
• Which are the key market developments
• Who are the movers and shakers?
• Where are the gaps?
• Upcoming areas to watch

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