Case Study 2

Ingredient

Key results: 

- Uncovered demand for New product development and research using a mixed-methods and Jobs-to-be-done approach on 8 weeks;
 
- Conducted data analysis using statistics, content analysis and natural language processing (NLP);
 
- Drafted pre-clinical consumer study protocol;
 
- Identified suitable partners for strategic collaboration;
 
- Presented report company-wide;
 
- Delivered keynote at company innovation day including the results.

Services used: 

Key results: 

 

  • Successful Project Completion: The personalized nutrition project for individuals with Psoriasis was completed within 18 months, on time, and on budget.

  • Data Analysis and Reporting: Comprehensive data analysis was conducted, and findings were summarized in a written report.

  • Guideline Development: A guide was developed during the project, which is still in use by the company.

  • Recommendations Provided: Highlights of the project were presented, along with recommendations for future actions.

 

Services used: 

The Project

The client wanted to reach a new target group and wanted to understand why and how their product was being used in a real-world setting in order to develop the product and  conduct research.

Working with Mariette has been a great experience. With her curious and open attitudeshe exactly understood our needs and was able to help us with valuable expert knowledge, an impressive network and amazing speed. Exchanging ideas with her is very enriching and always a lot of fun, too! We feel we are in for a longer partnership with her.

Scientific Director, Health & Nutrition EU

The Approach

First we brainstormed ideas on how we could meet the goal to obtain a deep understanding of both users and end-users. We adopted a mixed-methods approach, combining qualitative research with innovative quantitative consumer research methods.

We assembled a lean and agile team by partnering with a company in our ecosystem to deliver the project. The final project plan was approved by the client.

The Impact

The project was delivered  50% faster and at a lower cost than using traditional mixed-method approaches. The company has pivoted towards doing more research in the real-world setting with industry stakeholders.

The client has retained us for strategy and consultancy services.

The Outcome

The project took 8 weeks to complete from start to finish. We uncovered novel insights on both the consumer and end-user level. These findings were used to develop a 10-week digital consumer study which has been published in JMIR (2022)

Skills : end-to end research project management, mixed-methods consumer research, presentation, partner identification & management, data- analysis, data management, scientific writing