Case Study 5

Ingredient

Key results: 

- Adopted an agile approach using social media analytics and domain expertise as well as qualitative research to create primary data;
 
- Leveraged Natural language processing to identify key themes, topics and consumer needs;
 
- Created 3 distinct consumer profiles who would benefit from a targeted approach;
 
- Creation of social media content using an evidence-based approach;
 
- Development of a social media campaign to increase awareness which led to a 30% increase in impressions and engagement.

 

Services used: 

Key results: 

 

  • Successful Project Completion: The personalized nutrition project for individuals with Psoriasis was completed within 18 months, on time, and on budget.

  • Data Analysis and Reporting: Comprehensive data analysis was conducted, and findings were summarized in a written report.

  • Guideline Development: A guide was developed during the project, which is still in use by the company.

  • Recommendations Provided: Highlights of the project were presented, along with recommendations for future actions.

 

Services used: 

The Project

The company wanted to reach a new target group for the research-backed ingredient but did not know where to start or where to focus.

The Approach

We used our QinaVer solution to conduct consumer research to identify and understand current attitudes, perceptions, ingredient uses and perceived benefits using a big data approach.

The Impact

Using QinaVer, we will track online chatter to identify new target groups.

We are working on developing partnerships with Personalised nutrition & digital health startups to increase market reach for their brands. This project is ongoing.

The Outcome

Our analysis identified 3 main customer persona´s which clarified the health focus area and geographic location.

We developed an online content strategy to increase awareness and education around the ingredient.

Skills : market intelligence,  presentation, market reach, project management,  data analytics, content creation