About The Explore Plan
Speed up your exploratory research and save hours on web searches with the industry's first trusted hub for reliable data, expert insights and market intelligence tools in Personalised nutrition and health.
Who is the Explore plan for?
The Explore plan is ideal for executives in the Food, Nutrition, Ingredient and Health-tech industry, who are responsible for Strategy, Business development, Marketing and R & D
How we help you get unstuck, move to a position of clarity and communicate the Future of Food, Nutrition & Health with confidence
- View the entire ecosystem in our market data dashboard
- Understand and compare the positioning of innovative players by segment, technology, deliverable, solution or method of personalization
- Get a clear picture of how different ecosystems interact
- Compare companies in a segment using our proprietary Qina score which works as a benchmark
- Test your own assumptions by getting context on what is really happening on the ground and why
- Learn about real world examples and how the market is rapidly evolving and why your business needs to keep up
What is included in the Explore plan?
The Explore plan includes a number of services which are available on a subscription basis.
Access to the Qina engine - a comprehensive database of the entire ecosystem
Full access to the Qina library containing expert created and curated insights covering weekly insights, reports articles, recorded presentations
Access to QinaVer - a text analytics tool that can identify hidden patterns and trends in data points that matter to you
Qina chat - an industry-first specific chat feature that pulls from our curated repository
Qina engine
The industry's first comprehensive, curated and scored database of the entire Personalised nutrition & Health ecosystem
The Qina engine is the industry's first curated and comprehensive database of the personalised nutrition competitive landscape.
The database consists of over 600 companies in the ecosystem which can be easily navigated using advanced filters, or keywords.
Our business listings are unique in that they contain a detailed description of the solution and where relevant, also a product review via our AI chat presenter (Nalah)
Each listing contains other information such as: technology, segment, channel, features, business model, research and our proprietary Qina score.
The Qina score is a proprietary score developed by our nutrition experts to quickly navigate and compare solutions in the industry. The Qina score uses over 27 categories from a variety of domains pertinent to Personalised nutrition to rank each solution with the aim for the Qina score to be the industry standard for industry, practitioners and consumers. The goal of the Qina score is build trust and transparency in Personalised nutrition solutions.
For more information on our proprietary Qina score and how you can apply to be listed, contact us.
The Qina engine is updated at least weekly and contains over 600 solutions that are carefully curated, ranked and visualized by our in-house experts.
The Qina engine is our very popular service used by executives who need to understand the marketplace and ecosystem, by R & D professionals who are looking for partners as well as by consultants and practitioners who are looking to save time to find information on available Personalized nutrition solutions.
The curated Qina database is most relevant to executives working in Food & Beverage, Digital health, Ingredient, Supplement and food brands.
Benefits of the Qina Engine
- Enrich your existing knowledge and in-house data about startups in the industry with detailed information about the solution
- Get a bird's eye view of the entire industry by using filters
- Compare companies easily by features and positioning
- Ask questions about each company using the Qina chat feature which is a ChatGPT just for the industry pulling from our curated repository.
- Save time searching online for companies who may or may not be in the industry
- Find active and dormant companies for a true reflection of the industry
- Save resources by signing up only for the number of licenses you need.
Qina Library
At Qina we are driving the conversation on what is happening in the Personalized nutrition industry.
From trends, to controversies, innovations, regulation and missed opportunities, we share our insights in a variety of formats.
Based on our market data, our global expert network, our domain expertise and super partners, we create a range of content analyzing the market
The Qina library content includes:
- Executive Data Briefs
- Weekly insights
- Recorded Industry event presentations
- Expert articles
- Trend reports
Executive Data Briefs
Executive Data Briefs are industry deep-dive reports for executives who need to have the latest information on a topic all in one place.
Each Executive Data Brief consist of a 30-40 page report which covers:
- An overview of the state of the science
- Relevance to Personalised health & nutrition
- A market overview
- The competitive landscape with key innovators
- Market developments, key events and investments
- Consumer trends
- Gaps, challenges and key opportunities
- Future outlook
- What companies need to do next
To date, topics have included: Longevity, Menstruation, Chrononutrition, Food as Medicine, Wearables and Workplace wellness, Women’s health, Biomarkers, Happiness and more!
Benefits of the Executive Data Briefs
- Find all relevant information to develop a strategy in one report
- Use the report as a starting point to develop your presentation
- Understand one topic deeply
- Update your existing knowledge with the latest information
- Use the report to enrich internal discussion during innovation and product development
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Executives Data Briefs are published 4-5 times per year and can be read right inside the platform.
Qina weekly insights
A weekly summary of the latest industry news, research, innovations, trends, events and resources in the Personalised nutrition industry in bite-sized chunks issued 40 times per year.
The newsletter can be read online right inside the platform.
Each interesting link has been summarized by our in-house experts which means you do not have to read the full article, plus all content is hyperlinked.
The newsletter is one of the most popular services on our Qina platform. It is read by executives, directors, board members, CEO's, researchers and practitioners
The topics covered include:
- Nutrition research as it intersects with digital health (nutrigenetics, metabolomics, microbiome, apps)
- Artificial intelligence and ethics
- Regulation
- New technologies, applications and accuracy
- Industry news - partnerships, investments, mergers and acquisitions, closures, new products
- Advocacy - events, white papers, practice guidance, frameworks, initiatives
- Shifting consumer trends
Published weekly since 2019!
Benefits of the Qina weekly insights
- Keep up with big industry developments and news in bitesized format
- Save time scouring the web for relevant content as Personalised nutrition & health does not fall under 1 specific category
- Understand the context of consumer behaviour and market trends as we do the curating for you.
- Stay ahead of the competition
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Expert articles, White papers and Trend reports
Our expert articles are short articles that cover a specific topic or insight. The goal of the short article is to stay abreast on latest developments in the industry and also to challenge the status quo in the industry.
Our Trends reports are published annually based on our Qina engine data and market insights.
Our white papers are deep dives into important topics in the industry.
Examples of our articles
- The ethics of AI at the intersection of nutrition & behaviour change
- Behavioural Design thinking for Food, Ingredient and Health companies
- The adoption of CGM's in healthy individuals
- The need for Nutrition Data labels in Personalised nutrition & health
Benefits of the Expert articles and reports
- Keep up with big industry developments and news
- Save time scouring the web for relevant content as Personalised nutrition & health does not fall under 1 specific category
- Understand the context of consumer behaviour and market trends as we do the curating for you.
- Stay ahead of the competition
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Recorded event presentations
We know that it is hard to keep up to date on all topics influencing and impacting the industry. We also know that it is impossible to attend all event presentations when your attention is pulled in all directions.
We record all presentations we deliver at industry and scientific events so you can stay updated and catch the latest updates in the industry.
The topics covered include:
- Consumer adoption of wearables to track health
- New AI technologies driving personalization and business models
- The accuracy of new technologies
- The role of behaviour change theory in developing Personalised nutrition and health tools
- Key indicators to track to improve health outcomes, engagement and adherence
Benefits of Recorded presentations
- Never miss major trends and developments in the industry
- Leverage key industry resources to inform strategy and product roadmap
Qina Live Webinars
Qina hosts monthly industry specific webinars on hot topics and trends in collaboration with experts and companies in the ecosystem right inside the Qina platform. The webinars are aimed at executives, directors and innovators to inspire, inform and educate.
How it works
The topics of all webinars are advertised on social media and via email. We scour our network for the best experts and thought leaders to discuss the hard topics.
Topics covered:
- Responsible and ethical AI
- Innovating using Generative AI
- Nutrigenetics and the future of health
- Gamification for behavior change
- Failure lessons in the industry
- Behavioral Design Thinking
- Consumers trends and developments
- GLP-1 and Personalised nutrition
What you can learn and do:
- Dial in live or listen to the recording
- Learn from industry experts and innovators on how to tackle touch challenges in the industry
- Find out about new technologies and innovations to include in your roadmap
- Learn about the watch-outs and lessons from experts who have been there
- Equip yourself with relevant resources and references to prepare your presentation or plans.
Benefits of Qina Live Webinars
- Dial into topics that interest you or match where you are in your roadmap
- Learn about key topics and trends that drive the industry forward
Qina chat
The industry's first chat interface using a small language model based on Qina's curated database of expert content and curated industry-specific resources
Qina chat leverages Generative AI to provide instant answers to industry-specific questions. The chat feature pulls on data and content from our proprietary repository. This means that hallucinations are greatly reduced and unlike ChatGPT, the resources are linked at the end and not sourced from the world wide web.
How it works
- The feature has a standard list of 6 question for anyone who is stuck on what to ask
- Each business listing in the Qina engine, has a direct link to the chat feature which means you can ask about any news and developments about a company
- The chat provides instant answers which you can iterate on
- The answers can be copied or downloaded
- You can also use it to write short articles or summaries based on our repository
- You can start a new chat at any time
Benefits of Qina chat
- Get instant answers that you can trust
- Save time trawling through websites for specific answers if you are short on time
- Use the chat feature to inspire and inform
- Dive deeper into the reference links for better context of the answers
- It’s available whenever you need it
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The Qina chat feature is not a stand-alone feature, as it works in combination with QinaVer and the Qina library. The chat feature is available on the Explore and Expert plans.
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QinaVer
QinaVer is our industry specific text analytics solution that uses natural language processing (NLP) to identify hidden patterns and trends in our content.
QinaVer leverages our repository of expert created content which is hosted in our library and Qina engine, as well as publicly available resources that are relevant to the industry.
How it works
We have trained the machine learning algorithm to identify over 5.5K data points under specific categories relevant to the industry, executives practitioners and researchers.
Using Natural language processing, we are able to identify hidden trends and patterns in the data across the different resources.
For instance, do you want to know which biomarkers are trending based on the news, content and articles over the past quarter? or which conditions are mentioned the most? this be easily done with QinaVer.
What you can learn and do:
- Understand sentiment about a keyword, phrase or brand
- View trending keywords and phrases
- Understand the context of which other keywords or phrases a keyword correlates with
- Export the analysis in png format to include in a presentation
- Download a word cloud to include in a presentation or report
Benefits of QinaVer
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QinaVer is the ONLY industry-specific Small Language Model at the moment and makes it easy to find information
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Each response is fully linked back to the original source inside the Qina repository which can include newsletters, video recording, reports, presentations etc.
- Minimal hallucinations as we have curated the repository
Are you exploring opportunities in Personalised Nutrition & Health right now?
The Explore plan is ideal for companies who are in the exploratory phase of developing new products and services, at a time when they are:
Gathering relevant information about the Personalized nutrition landscape
Establishing their company position on the topic
Looking for new business opportunities and partners for growth
Looking for service providers to execute their plans
Looking for reliable partners to conduct independent research
Looking for experienced and credible consultants who can provide advisory services around regulation, AI ethics and behaviour strategy
