Where Nutrition & Behavioral science meets competitive intelligence

01 - FOUNDATION LAYER

The Competitive Landscape

The most comprehensive, expert-curated map of the personalized nutrition, personalized health, and functional food ecosystem. Not scraped. Not automated. Every entry reviewed by our in-house scientists and analysts.

• 1000+ solutions across food, health-tech, ingredients, and pharma-adjacent spaces
• Advanced filtering by technology, segment, channel, business model, and features
• Detailed product reviews and solution architectures (not just company descriptions)
• Updated weekly with emerging players, pivots, publications, partnerships and exits
• Expert analysis of market trends and developments

02 - THE EVALUATION LAYER

The Qina Score

A proprietary, multi-dimensional scoring system developed by our nutrition scientists and data team. It quantifies what matters: scientific rigour, personalization depth, behaviour change integration, and commercial viability.

• Composite score built on clinical evidence, UX design, and outcome measurement
• Benchmarking across categories so you compare apples to apples
• Highlights gaps between marketing claims and actual product capability
• Identifies partnership-ready companies vs. early-stage noise

03 - THE INSIGHTS LAYER

Nutrition-Behaviour Intelligence for GLP-1 journeys & Metabolic health

The first dedicated intelligence layer mapping the intersection of GLP-1 treatment, nutrition, lifestyle, behaviour and market developments. Built because we saw the gap: pharma is moving fast, but food, ingredient, supplement and nutrition companies are flying blind. A structured insight and evidence layer that shows where an ingredient fits in real nutrition and behaviour-change pathways

• Combines real-world research, expert behavior support and health outcomes to generate quality, longitudinal data to demonstrate efficacy, measurable outcomes and ensure daily routine integration
• Maps white spaces where nutrition interventions and behavior change techniques amplify GLP-1 outcomes
• Unravels which product formats and delivery models sustain adherence
• Unlocks NPD opportunity grounded in clinical and consumer evidence
• Provides user segmentation for enhanced targeting and communication
• Generates the real-world proof you need for increasingly demanding consumers

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04 - THE ACTION LAYER

Decisions grounded in data, not guesswork

This is where intelligence becomes action. We combine our proprietary market insights, internal AI, and scoring tools into a single decision-support layer, so your team moves with confidence backed by evidence and longitudinal data that no one-off report can replicate.

• Quarterly market updates synthesizing competitive shifts, new entrants, and emerging white spaces
• Strategic recommendations built on reliable, consented, longitudinal data, not snapshot analysis
• R&D decision support: partner shortlists, category benchmarks, and opportunity mapping
• AI-powered querying across our full dataset for instant, evidence-backed answers
• Ongoing advisory that compounds over time as our data deepens with every update cycle

Who is the Qina Engine for?