Mariette Abrahams public speaking

Create Personalized Nutrition & Health Solutions Consumers Want 

It is not about creating thousands of new products, but creating the right products consumers need. 

At Qina we combine proprietary data, research services, technology and our design thinking approach, to help businesses in food, health and tech create better strategies and solutions. 

Our digital services are available on subscription and our consultancy services are available as a bespoke service. The type of service needed depends on where you are in the solution creation journey.

Details of our respective plans are listed below. 

Explore

 
We've heard from countless customers that they hired us because they could not find reliable information on the Personalized nutrition industry in one place. Despite spending hours on Google and other platforms providing company information, they were still not able to get a clear understanding of the different stakeholders and bird's eye view of the industry.
 
We are different, because we have curated industry data using our decades of industry expertise to deliver the relevant information you need to speed up your exploratory market research. 
 
The explore plan is available on subscription.
happy and healthy lifestyle
woman speaking on the phone

Who is the Explore plan for?

This service is ideal for executives who are responsible for developing business strategy, developing product roadmaps or who are responsible for R & D 

Typical titles include: VP in business development, Scientific director, or VP digital innovation

Qina as the solution

Qina offers you a comprehensive and flexible solution for your personalized nutrition data and insights needs where it is about:

More data: The comprehensive and curated Qina engine helps you identify the key players, competitors, and ecosystems in the personalised nutrition industry on our database of over 680 companies for potential partnerships, investment or projects;

 

PC with Qina's diagrams
Qina engine on the PC screen

More insights: Qina helps you quickly evaluate and compare companies using our proprietary Qina score, a trust mark created using our decades of experience and expert knowledge in the industry.

Less hassle: Qina helps you save time and resources by providing you with a user-friendly and intuitive platform that delivers data on the competitive landscape, as well as the industry's first intuitive ChatGPT-4 interface. The chat function draws on our curated library of expert curated content and market resources to provide comprehensive and accurate and instant answers with minimal hallucinations.

Why now ?

Be confident in your knowledge and understanding of the competitive landscape at your strategy or board meeting with the first and only comprehensive and curated competitive landscape database. Save hours of online research using our advanced filters and features

 

What is included in the Explore plan?

  • A library of expert created content, keeping you on top of the latest research, trends, innovations and trending topics in the industry
  • A comprehensive, curated and scored database of the entire competitive landscape, giving you a complete view of the industry
  • A chat function to get instant answers to your burning industry-specific questions for your report, presentation or meeting
  • A text-analytics tool to find hidden patterns and trends in topics that are relevant to you and can drive strategic decision-making
  • Live monthly webinars on important topics in the industry in collaboration with industry experts and solution providers.
Learn more about the services included

Expert

In a fast moving digital era, consumer trends are constantly shifting and expectations are high. Create Personalized nutrition solutions consumers want that help them towards their health goals.
 
We help you uncover the unmet need for your product, identify new opportunities for positioning and messaging, as well as build the evidence to demonstrate efficacy of your solution.
 
Our unique approach leverages 3 key levers: Domain expertise, Data and Design thinking
Team work and discussion in a group at the table
Three expert women looking to the camera and smiling

Who is the Expert plan for?

This service is ideal for product managers, R & D, innovation, scientific marketing, data-science or business executives working in the Ingredient, Food & Beverage, Health Technology industry. We mainly work with companies across North America (USA), Europe and Brazil.

What working with Qina means for you

Qina offers an agile and flexible solution for your market data and insights needs where it is about:

More data and insights: A unique approach which includes combining our nutrition and behavior expertise with online and proprietary data to give you the best advice that is unbiased and reliable

Expert support: We adopt an agile and flexible approach to our consultancy services leveraging a suite of cloud-based and domain expertise

woman smiling to the camera with the bowl of fruits in her hand
Mariette Abrahams smiling and working on the laptop

Deliver quality products that are on trend and meet your customer expectations and preferences, using a data driven approach. Uncover what your product needs to deliver to help consumers on their health journey. Be confident in your decisions and knowledge of the Personalised nutrition industry with an expert by your side.

Connect with the right startups, key opinion leaders and influencers on the ground, to execute your plans at the speed you think.

  • Foster deeper connections with your customers by understanding them better
  • Get a Fresh perspective on your plans and project to make sure you do not miss any opportunities or blind spots 
  • Less firefighting with an expert by your side who can confidently plan and execute your project 
  • Confidence in your project by getting constant feedback and data on your projects

 

What is included in the Expert plan?

  • Bespoke project design and execution
  • Regular updates and meetings 
  • Access to our global network
  • Access to the Qina platform resources
  • Pro-active recommendations and guidance based on our insights
  • Bespoke presentations, reports and resources for teams and company events
  • Project management services 
  • Data creation, management and analysis
  • Ethical & responsible AI audit and review

 

The Expert plan is available on a project or a monthly fee basis.

Learn more about the Expert plan

Elevate

After nearly two decades of a Personalized nutrition industry, consumers are still confused on what Personalized nutrition is, and practitioners are not able to define it. Using the terms precision nutrition and personalized nutrition interchangeably has further complicated matters.
 
Furthermore despite increasing consumer interest, there is a misconception that Personalized nutrition is about plant-based eating, designer foods and expensive tests and supplements only available to those with high disposable income. 
Man wearing VR headset
group of 9 doing a video call

Who is the Elevate plan for?

This service is ideal for executives and leaders who are responsible for developing organizational strategy, Media communications, Practice and professional development, Educators and researchers in academia or non-profit settings as well as event organizers.

Benefits

  • Stay on top of key research, consumer trends, innovations and industry news
  • Advance the understanding on personalised nutrition & health among your team
  • Align and engage stakeholders to launch new initiatives and projects

How we help you spread the word, increase awareness and  knowledge

  • Update your knowledge on the different types of solutions available in the industry, latest research, market developments and consumer trends through our weekly insights
  • Deep-dive into topics that drive awareness and adoption of personalised nutrition & health solutions in the industry through our Executive Data Briefs
  • Share the emerging trends that are driving the future of prevention and health with colleagues through our trend report 
Mariette Abrahams in white shirt looking to the side
fruit and vegetables in a bowl

Why now ?

Prevention, Personalization and Digitization are key drivers for the future of health and medicine. We are also witnessing increased adoption and penetration of wearables and digital health tools powered by AI. However with increasing healthcare costs and a shrinking pool of healthcare professionals, major changes are required to plug this gap.

The time is now to ensure that no one is left behind in this 4th Industrial revolution. Stakeholders who are committed to building and contributing to creating a credible industry, need to join forces if prevention is the goal. We need to dial up the volume of expert voices in order to protect our societal values and morals to ensure that new innovations are ethical, reliable, rooted in the science to build trust and not erase our Humanness.

Technology offers an opportunity to deliver remote healthcare, increase self-management as well as detect early signs that require intervention. Current solution, if not developed responsibly and ethically risks

  • Not being inclusive
  • Being inaccurate owing to algorithmic bias and limited diversity in datasets
  • Being costly to correct to comply with recent regulation
  • Spreading misinformation

 

3 in 4 consumers are pro-actively looking for Personalised nutrition solutions 

 

What is included in the Elevate plan?

  • Weekly industry insights covering research, innovations, industry developments, consumer trends and latest resources and events
  • Deep- dive Executive Data Briefs which cover a 360 degree perspective and insights on a specific hot topic in the industry
  • An annual trend report outlining the key trends in the industry leveraging our proprietary data and expert analysis
  • Live webinars in collaboration with industry experts on hot topics, techniques, technologies and actionable lessons in the industry 
Learn more about the services included
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Working with Mariette has been a great experience. With her curious and open attitude she exactly understood our needs and was able to help us with valuable expert knowledge, an impressive network and amazing speed. We feel we are in for a longer partnership with her."

Scientific Director of Health & Wellness 

- Ingredient company