The intelligence platform and strategic advisory partner for Personalized nutrition, GLP-1 nutrition and Food Health innovation
We combine domain expertise in nutrition, behaviour change, and market intelligence with a suite of proprietary digital tools. Delivered as done-for-you or done-with-you, depending on where you are in your journey.
Consultancy
Expert led, data informed, AI enhanced
Innovation services
We design, execute and maintain innovation projects as an extension of existing teams. We identify white spaces for positioning, messaging as well as partnerships. We deliver workshops and presentations.
Strategy
We deliver roadmapping services to map the course to your business goals, we provide market intelligence and analyse trends. We conduct jobs-to be done reviews to understand consumer, practitioner attitudes and behavior for product positioning and to identify buyer personas and how to approach them.
Research & Data
We provide remote digital consumer study design, execution, data management, data-analysis and manuscript preparation for publication. We also conduct mixed methodology research using surveys and interviews.
Winning companies will be those that combine health solutions with behavior support
Digital tools
Intelligence on Demand
Qina Engine
The competitive landscape for personalized health and nutrition. 680+ curated companies, proprietary scoring, advanced filtering, and weekly updates. The intelligence layer for R&D, strategy, and partnerships.
Expert Library
Executive-ready insights: articles, weekly newsletters, industry deep-dives, and webinars. Designed for leaders who need context and decision support without commissioning a report.
Real-time insights
We combine real-time consumer data from wearables, sensors and surveys, with behavior support and incentives to generate insights that explains what happens in between prescriptions that can influence adherence and response ingredients and foods.
How we work
We think as scientists, execute as entrepreneurs
Done for you
We scope, execute, and deliver end-to-end. You get the outcomes without the overhead. Best for teams that need speed or specialist depth.
Global expert network
We work with a curated network of global specialists to complement our core team, ensuring access to the best minds for every brief.
Done with you
We embed alongside your team, transfer knowledge as we go, and build internal capability. Best for organizations investing long-term.
Data-led at every stage
Every recommendation is grounded in our proprietary market intelligence, real-time consumer data, and longitudinal competitive tracking.
Read a few of our case studies
For a sample of our work, we have written up a few case studies from our work across pharma, ingredients supplements and devices
Read our case studies